Contact lenses

Toe cleavage or a slim ankle helps.

Canadian Idol judge Jake Gold persuaded his wife, Leesa Butler, executive producer of f-list.ca, to keep a pair of ladylike black patent Burberry flats.

“Flats don't work when they're clunky, but she happens to look really good in them,” he says.

Gold is also a fan of flats that lace up the leg, especially when worn with a specific flowy Hugo Boss dress he describes as Roman-goddess-meets-peasant-girl.

But if asked to choose between flats and heels, he's unequivocal.

“I love the way a heel makes a woman's leg look taut.” And gams are the new erogenous zone, after all.

“Heels are like cleavage,” says Richard Markowitz, a brand manager for Toronto footwear destinations Davids and Capezio.

He is also the grandson of company founders Louis and Julia Markowitz, and thus can appreciate the classic elegance of a Ferragamo slipper – and women who wear flats with flair.

When Capezio opened in 1976, the store specialized in the namesake Italian ballet flats.

Today, flats from various brands represent roughly 50 per cent of the stock – much higher than in years past.

“As a straight guy in the fashion industry, flats represent my kind of girl – she's cute ...

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