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A miserable World Cup for England, but the lawyers have done very well

...Max Duthie, a partner in Bird & Bird’s sports law team, says “there is often a degree of tension between the various stakeholders in a tournament - individual players, participating teams, the event organizer – and their sponsors as to what level of exposure is legitimate.” The issue arose prior to the tournament when Cricket Australia wanted the Australian team to wear shirts bearing the Travelex logo.

As with a large number of disputes arising from sporting events, the rights and wherefores were decided by arbitration.

Duthie: “It had been agreed that the competing nations would submit disputes of this kind to the ICC’s Dispute Resolution Committee, which was chaired by Michael Beloff, QC.

Just before the start of the event the Committee ruled that the Travelex logo conflicted with those of the official sponsors and Cricket Australia had to find a new sponsor.” If broadcast and sponsorship agreements are the most obvious examples of a lawyer’s workload in a sporting event, Duthie – who acted for ICC in the Cricket Australia dispute – emphasises that this is only the tip of the iceberg.

“Lawyers will be heavily involved in everything from ticketing and catering contracts to the participation agreements that the players have with their countries,” he says.

“Underpinning a lot of this work is the need for a...

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